Summary
Al Barakah Investment Holding is seeking a Content and Social Media Specialist to manage Al Qana's social media presence in Abu Dhabi. The role includes planning content calendars, capturing and publishing daily on-site content, covering events, and creating reels, stories and captions in Arabic and English. The specialist will engage with the online community, coordinate shoots and influencer collaborations, and use analytics to guide content performance. Applicants should have 3–5 years of relevant experience, strong copywriting and storytelling skills, and experience creating short-form video for Instagram, TikTok and Snapchat.
The posting
As published on albarakah.ae. Pulled from the employer's site and shown as they wrote it.
About the Role:
We're looking for someone who lives and breathes social media. Not someone who simply schedules posts.
At Al Qana, social media happens every day, across restaurants, attractions, events, retail outlets, waterfront experiences, and seasonal activations. We need someone who can spot a story before it happens, capture it as it happens, and turn it into content people want to engage with.
If you're the person who instinctively takes out your phone when something interesting is happening, knows the difference between content that looks good and content that performs, and understands how to build an engaged community online, we'd like to meet you.
What You'll Be Doing:
Managing Al Qana's social media presence across all platforms.
Work closely with the Marketing Manager in planning and executing monthly content calendars aligned with campaigns, events, and business objectives.
Capturing and publishing daily on-site organic content for stories, showcasing Al Qana's attractions, tenants, events, dining, retail, and visitor experiences.
Creating engaging content including reels, stories, captions, and trend-driven content.
Writing and adapting content in both Arabic and English.
Covering events, activations, openings, launches, and seasonal campaigns in real time.
Working closely with the Marketing Manager to identify content opportunities and promote tenants offerings.
Coordinating content shoots with photographers, videographers and influencers.
Managing community engagement, responding to comments and messages, and maintaining a positive brand presence online.
Identifying trends, viral formats, and platform updates that can help grow Al Qana's reach and engagement.
Monitoring social media performance and providing actionable insights based on analytics and audience behaviour.
Supporting influencer collaborations from planning through reporting.
Ensuring all content aligns with Al Qana's brand guidelines and tone of voice.
What We're Looking For:
3–5 years of experience in social media, content creation, or digital marketing.
Mandatory fluency in Arabic and English
Strong copywriting and storytelling skills.
Experience creating short form video content for Instagram, TikTok & Snapchat.
Knowledge of Meta Business Suite and social media analytics.
Familiarity with Canva and Adobe Creative Suite is a plus but not mandatory.
Experience in hospitality, entertainment, retail, tourism, lifestyle, or destination marketing is preferred.