Summary
Wego is hiring a Lead Generation Associate for WegoPro, its corporate travel and expense management platform, to support growth in Saudi Arabia. The role is based in Riyadh and focuses on outbound B2B prospecting through cold email, calls, and LinkedIn to generate qualified meetings and pipeline for the sales team. Responsibilities include refining targeting and messaging, localizing outreach, and maintaining knowledge of the Saudi market and WegoPro’s buyers. Applicants need a relevant bachelor’s degree, 2–3 years of B2B lead generation experience, and strong written and spoken Arabic and English.
The posting
As published on wego.com. Pulled from the employer's site and shown as they wrote it.
We’re on a mission to help people discover the real value of travel — to inspire, to give more reasons, to make it easy — for you to go. Our company was founded back in 2005, and since then, we’ve imagined and created some of the most well-loved products for travelers all around the world.
Today, Wego is used by millions of people every month — people who travel for adventure, work, family, and for many other reasons. That’s why we work tirelessly to make your experience of planning & booking flights, hotels, and trips as seamless as possible.
Team Description:
WegoPro is Wego's corporate travel and expense management platform, helping businesses book flights and hotels, manage travel spend, and control expenses in one place.
Saudi Arabia is a key growth market for WegoPro. You'll be our first dedicated lead generation hire for the Saudi market, working closely with our sales team in Riyadh.
The Role:
As a Lead Generation Associate, you'll run outbound prospecting for the Saudi market, turning target accounts into qualified meetings for our Riyadh sales team.
You'll use cold email, calling, and LinkedIn to reach the right buyers, build rapport, and grow a consistent pipeline of qualified leads.
What you will be working on:
Building a consistent pipeline of qualified B2B leads for WegoPro in Saudi Arabia
Hitting monthly, quarterly, and annual targets for qualified meetings booked and pipeline generated
Refining targeting and messaging based on conversion rate feedback from the sales team
Localizing outreach messaging for the Saudi market together with our marketing and content teams
Core Responsibilities:
Execute outbound B2B lead generation campaigns via cold email, calling, and LinkedIn (InMail, Campaign Manager)
Follow up consistently and build rapport with prospects throughout the outreach process
Stay up to date on WegoPro's product so you can answer prospect questions confidently
Work closely with the Riyadh sales team, from identifying target accounts through prospecting to booking qualified meetings
Build and maintain a working knowledge of the Saudi market, the competitive landscape, and WegoPro's target buyer profile
Skills and experience:
Bachelor's degree in Business Management, Marketing, or a related field
2–3 years of experience in B2B lead generation and outbound campaign execution, including cold email, calling, and LinkedIn outreach
Must-have: Excellent written and verbal communication skills in both English and Arabic
Strong interpersonal and organizational skills
A metrics-driven mindset with a strong analytical approach
Additional Info:
Passion and motivation to deliver in a fast-paced start-up environment
A desire to learn and be part of a highly experienced team