Summary
Unipal is a student discounts and experiences platform operating in Saudi Arabia and Oman. The Marketing Executive will grow the student user base in Riyadh through campus activations, events, ambassador programmes, partner campaigns, and local social activity. The role also tracks campaign results and works with central marketing, content, partnerships, and account management teams. Applicants should have 1–4 years of relevant marketing experience, experience with events or ambassador programmes, and knowledge of Riyadh universities and student culture; Arabic and English fluency is a plus.
The posting
As published on unipal.me. Pulled from the employer's site and shown as they wrote it.
Title: Marketing Executive
Department: Marketing
Location: Riyadh, Saudi Arabia
Remote status: On-site
Employment type: Full-time
About Unipal
Unipal is a student discounts and experiences platform. We connect students with the brands and universities that matter to them. We are based in Bahrain, operate in Saudi Arabia and Oman, and are growing across the region.
About the role
Riyadh has one of the largest student populations in the region, and we want every one of them using Unipal. Your job is to grow our student base in the city: on campus, on social, and through campaigns with our partner brands. You will be our marketing presence on the ground in Riyadh, working with our central marketing and content team, the KSA partnerships team, and Accounts Management.
What you will do
Grow app downloads, sign-ups, and active students in Riyadh against monthly targets
Plan and run campus activations, events, and stands at Riyadh's universities
Build and manage a student ambassador programme across key campuses
Run co-marketing campaigns with partner brands to drive redemptions
Brief the central Content Creator on local content needs and get content shot on the ground
Manage local social activity and community engagement for the Saudi audience
Track campaign results and report what works, what doesn't, and what you'll change
Build relationships with university student clubs, societies, and staff
What you bring
1–4 years in marketing, ideally in growth, community, field, or student marketing
Experience running events, activations, or ambassador programmes
Comfortable with targets and numbers: you know which channel brought in which users
Good knowledge of Riyadh's universities and student culture
Strong organisation: you can run several campaigns at once
Confident building relationships with students, universities, and brands
Nice to have
Experience in a startup or consumer app
Experience with performance or social media marketing tools
Fluent Arabic and English