Marketing Manager

Position Purpose

At BOUNCE our mission is to Inspire Progression, Self Expression through Human Connection. We do this with our brand BOUNCE. We want our brand to be loved as regular destinations for freestyle fun, progression and development and we’re looking for the right Marketing Executive in KSA to be the engine behind how BOUNCE shows up in the Saudi market.

You’ll own local social media platforms, campaign execution, events, partnerships, and on-the-ground marketing delivery, ensuring every activation feels relevant, energetic, and unmistakably BOUNCE.

This is a hands-on role for someone who thrives in fast-moving environments, loves seeing ideas come to life, and wants real ownership. If this is you, keep reading!

Key accountabilities

Social Media Management:

• Manage and grow the organic social media presence of BOUNCE in KSA across TikTok, Instagram, Snapchat, delivering on agreed engagement and awareness objectives for the relevant target audiences within KSA.

• Translate our unmistakable brand TOV across all brand touch points in KSA, ensuring cultural nuance where needed.

• Alongside our tribe and in house creatives Create, write, and edit platform-centric content that is on trend, audience relevant, and consistent with brand positioning and tone of voice for the brand and BOUNCEmideast social handles

• Stay ahead of social and cultural trends in the market, quickly adapting and innovating content to maximise reach and engagement

• Adopt and test platform innovations that drive engagement, traffic & revenues (eg: in-platform bookings)

• Collaborate with Venue and Content teams to produce timely, platform-appropriate content aligned with brand campaigns, events and programs

• Manage influencer visits and tracking with venue TLs, ensuring effective use of influencers to reach new audiences and create more awareness

• Develop and maintain the social media calendar using Sprout Social, ensure alignement to UAE social monthly content themes and offers.

• Monitor, analyze, and report monthly on social performance an influencers against KPIs, providing learnings and actionable insights

Local Marketing & Campaign Execution

• Become the local market brand custodian – enaure every touch point transcreation is relevant and ladders back up to our core brand platfrm.

• Own end-to-end execution: briefing, coordination, delivery, and post-campaign reporting

• Work with content team to adapt global and regional campaigns to suit Saudi audiences, seasons, and significant local events

• Work with content team to make required changes on KSA venue pages on website (Arabic & English)

• Work with content team to ensure all customer facing collateral in-venue, is up to date and relevant for the local audiences in KSA, be across nuances needed for specific regions.

Events, Activations & Partnerships

• Support with planning special events and activations for BOUNCE KSA that helps increase brand exposure with the local tribe members

• Support venue-led events with branding and collateral requirements

• Manage local brand partnerships opportunities, co-branded events, and community activations

• Report on post event results

Owned Audience (Database)

• Support any requirements to localize our Customer Nurturing Series, Referral programs for BOUNCE in KSA, ensuring content & language is appropriate for the target audience

• Support localised execution of tactical campaigns across database segments (e.g., WhatsApp, email marketing), that are effective with driving Repeat Visitation and report on results

Stakeholder & Venue Collaboration

• Act as the marketing bridge between HQ and KSA venues

• Run all-venue campaign meetings and ensure clear communication and follow-through

• Unblock issues quickly by coordinating across suppliers, teams, and stakeholders

• Support sales initiatives where marketing input is required

Reporting & Insights

• Share montly market insights packs to keep the broader team formed on market shifts on the ground.

• Host insight sessions with venue guests on an ad hoc basis

• Prepare campaign briefs, event plans, and post-activity reports monthly

• Conduct market and competitor research to inform smarter decisions

• Capture learnings and insights to improve future campaigns specific to KSA

Supplier & Asset Management

• Coordinate with local suppliers as required (eg: photographers, agencies) as needed

• Ensure marketing files and IP are well-organized, accessible, and up to date for BOUNCE KSA venues