Summary
Badael is hiring a Senior Director of Consumer Insights & Research in Riyadh. The role leads consumer and market research, analyzes consumer, channel, brand, and marketing performance, and turns findings into recommendations for strategy and growth. It oversees research quality and governance, MarTech analytics, dashboards, and executive reporting, while coordinating with Marketing, Brand, Commercial, and Digital teams. The position also includes department planning, budget oversight, operational governance, and team leadership.
The posting
As published on badaelcompany.com. Pulled from the employer's site and shown as they wrote it.
To lead consumer insights and research to generate strategic and actionable insights that inform marketing strategy, brand positioning, commercial priorities, and growth initiatives. The role drives data informed, decision-making by providing visibility on consumer, market, channel, and marketing performance to support Badael’s growth roadmap and long-term business objectives.
Requirements
Key Accountabilities & Activities
Generic Accountabilities
Strategy Execution & Planning
- Lead and oversee the implementation of the department’s strategy by translating strategic objectives into functional and operational plans.
- Ensure and align section activities with departmental priorities and business objectives.
- Monitor and review the progress of key initiatives, ensuring performance is tracked and improvement opportunities are identified.
Budget & Financial Management
- Oversee and review the preparation and consolidation of the department’s annual budget in coordination with Finance.
- Monitor budget utilization and ensure cost control in line with approved plans.
- Review and monitor financial performance, ensuring variances are identified and addressed.
Operational Excellence & Governance
- Ensure and oversee the implementation of operational processes, policies, and procedures within the department.
- Drive and lead continuous improvement initiatives to enhance efficiency and effectiveness.
- Ensure compliance with regulatory, risk, audit, and internal control requirements.
People Management & Team Leadership
- Manage and lead direct reports, setting clear objectives aligned with departmental goals.
- Monitor and review team performance, ensuring delivery of targets and supporting development.
- Oversee and ensure the implementation of talent management processes (e.g., performance management, training) in coordination with Human Capital.
Coordination & Performance Monitoring
- Align and coordinate with internal stakeholders to ensure effective execution of departmental activities.
- Monitor and review operational performance, ensuring timely resolution of issues impacting delivery.
- Ensure and oversee execution of plans in line with organizational policies, procedures, and targets.
Job-Specific Accountabilities
Consumer Research Strategy & Leadership
- Lead development of the consumer and market research agenda in alignment with Badael’s growth roadmap, marketing strategy, brand positioning, and commercial priorities.
- Manage consumer research strategies, methodologies, research plans, timelines, and deliverables addressing key business and consumer needs.
- Align research priorities with strategic business questions, market opportunities, consumer needs, and commercial requirements across KSA and expansion markets.
- Review and refine research priorities based on consumer trends, market developments, business requirements, and emerging opportunities.
Consumer, Market & Channel Insights
- Lead generation of consumer, market, and channel insights covering consumer behavior, segmentation, demand drivers, market dynamics, and competitive developments.
- Manage analysis of consumer, market, and channel data to identify growth opportunities, consumer needs, market shifts, and competitive threats.
- Monitor consumer behavior, category trends, channel performance, and market developments across KSA and expansion markets.
- Drive application of consumer and market insights to inform marketing strategy, brand positioning, commercial priorities, and growth initiatives
Consumer Data & Research Governance
- Oversee consumer and market data collection, validation, analysis, and interpretation to ensure accuracy, completeness, and reliability.
- Ensure research methodologies, data sources, and analytical approaches meet agreed quality and governance standards.
- Review research outputs, data quality, and analytical findings to ensure robustness, relevance, and consistency.
- Manage research partners, agencies, and relevant resources to ensure effective delivery of consumer and market research progra
Brand & Marketing Performance Insights
- Lead brand performance tracking and analysis to provide visibility on brand health, consumer perception, engagement, and performance.
- Monitor brand equity, campaign performance, consumer response, and relevant marketing performance indicators.
- Review performance data and research findings to identify drivers of brand and marketing effectiveness.
- Drive application of performance insights to support brand optimization, campaign effectiveness, and commercial decision-making.
Marketing Effectiveness, ROI & Funnel Performance
- Lead development of insight frameworks that provide visibility on marketing effectiveness, ROI, and funnel performance across PoS, e-commerce, and activation initiatives.
- Manage analysis of campaign, channel, and funnel performance to identify effectiveness drivers and optimization opportunities.
- Monitor marketing performance, ROI, conversion, engagement, and funnel indicators across relevant channels and initiatives.
- Drive insight-led recommendations to support optimization and scale-up of marketing, PoS, e-commerce, and activation initiatives.
MarTech, Analytics & Data Enablement
- Oversee application of MarTech platforms, campaign analytics, dashboards, and performance reporting to enable data-driven decision-making.
- Ensure integration and consistency of marketing data, tools, analytics, and reporting across relevant systems and platforms.
- Manage development and use of insight dashboards and performance reporting to provide timely visibility to business stakeholders.
- Review analytics outputs and reporting standards to ensure accuracy, relevance, and alignment with business requirements.
Stakeholder & Strategic Insight Integration
- Lead collaboration with Marketing, Brand, Commercial, Digital, and other relevant functions to integrate insights into strategic and operational decisions.
- Align consumer and market insight priorities with marketing strategy, brand positioning, commercial priorities, and Badael’s growth roadmap.
- Ensure research findings and analytical insights are translated into clear implications for business and marketing decisions.
- Drive adoption of insight-led decision-making across relevant functions and strategic initiatives.
Insight Communication & Executive Reporting
- Manage development of executive-level insight reports, dashboards, presentations, and performance reviews.
- Ensure insight outputs clearly communicate key findings, implications, opportunities, risks, and performance drivers.
- Review research and analytics outputs to ensure strategic relevance and consistency with business priorities.
- Drive communication of actionable insights to senior leadership and key stakeholders to support strategic decision-making.
Employee Benefits
• Premium Medical Insurance.
• Education Allowance.
• Health and Wellness Allowance.
• Additional Employee Benefits and Perks.
Working Days & Hours
• Working Days: Sunday to Thursday.
• Working Hours: 48 hours per week.