Summary
SOCL is seeking a Social Media Lead in Dubai to manage strategy, content planning and daily delivery across multiple client accounts. The role includes building monthly strategies and calendars, coordinating creative teams, managing client meetings and approvals, and reviewing performance to recommend improvements. The successful candidate will bring 3–5 years of agency experience, strong platform knowledge, and the ability to manage clients and deadlines independently. UAE agency experience is preferred.
The posting
As published on socl.ae. Pulled from the employer's site and shown as they wrote it.
We are looking for a Social Media Lead to manage strategy, content planning and day-to-day delivery for multiple client accounts.
Key responsibilities:
- Build monthly social media strategies and content calendars
- Lead client accounts, meetings, reporting and approval workflows
- Brief and coordinate designers, videographers, editors and content team members
- Ensure content is delivered on time and meets the required quality
- Stay updated on platform trends and turn them into relevant content ideas
- Review performance and make practical recommendations to improve reach, engagement and leads
- Support shoots with concepts, scripts and content direction where required
- Guide junior team members and maintain clear internal workflows
Requirements
- 3–5 years of agency experience
- Strong understanding of Instagram, TikTok, LinkedIn, Meta and content trends
- Able to independently manage clients and multiple deadlines
- Strong communication, presentation and copywriting skills
- Experience with reporting, content planning and social media tools
- UAE agency experience is preferred
This is a hands-on role. The person should be comfortable owning accounts end to end, not just creating posts.