Summary
Sika is hiring a Vertical Market Manager for its FFI-Sealing & Bonding segment in Doha, Qatar. The role involves analyzing the market, customer needs and competitors, then developing and executing tailored marketing and sales strategies. The manager will build strategic relationships with customers and partners, oversee marketing initiatives and budgets, and report on results and return on investment. The role also supports cross-functional teams and Sika Qatar’s business objectives.
The posting
As published on sika.com. Pulled from the employer's site and shown as they wrote it.
The Vertical Market Manager for FFI-Sealing & Bonding will drive market growth and strategic initiatives within this specialized vertical market segment. This role requires a strategic professional who will conduct comprehensive market analysis, develop targeted go-to-market strategies, and cultivate key customer relationships to support the Business Unit's objectives and organizational goals. Key Responsibilities: Conduct comprehensive market analysis and industry research to identify emerging trends, customer needs, and growth opportunities within the FFI-Sealing & Bonding vertical market segment. Define target customer segments and develop detailed competitive landscape assessments to identify differentiation and positioning opportunities. Develop and execute integrated marketing and sales strategies specifically tailored to the FFI-Sealing & Bonding vertical market requirements and customer needs. Establish and maintain strategic relationships with key customers, partners, and stakeholders within the vertical market to drive business development and customer retention. Implement multi-channel marketing initiatives to enhance market presence, strengthen brand awareness, and drive customer engagement. Optimize resource allocation and budget management to ensure efficient and effective deployment of marketing and sales initiatives. Prepare comprehensive reports and presentations for senior leadership demonstrating initiative results, market performance metrics, and return on investment. Foster a collaborative culture of innovation and continuous improvement across the vertical market team and broader business unit. Support cross-functional vertical market teams and contribute to the achievement of Business Unit and Sika Qatar strategic objectives and annual performance targets.