Summary
Al Shirawi Group is seeking a Senior Product Specialist – Dermatology for its Dubai territory. The role covers sales and marketing operations, achieving sales targets, growing market share, supporting tenders and product launches, and presenting product and clinical information to healthcare professionals. The specialist will maintain customer and CRM records, conduct market analysis, develop customer relationships, and prepare business and key account plans. A bachelor’s degree is required.
The posting
As published on alshirawi.com. Pulled from the employer's site and shown as they wrote it.
- Responsible for sales and marketing operations in the appointed territory and customers.
- Conducting thorough market research, which may include taking surveys, doing desktop research, sending emails, and making calls, and even attending product launches of competitors.
- Exceeding the business budget and plans.
- Working closely with customers for the tenders and to increase the winning probability.
- Maximize sales of products and increase market share of the products.
- Achieve sales targets in the designated territory while meeting all Company’s requirement.
- Maintain accurate coverage of designated territory and ensure full compliance with CRM reporting requirements, in line with Company policy guidelines.
- Conduct customer segmentation in line with the Company’s guidelines to ensure target customers are approached with the optimal tools and frequency and provided with best-in-class customer service.
- Maintain the customer database up to date to ensure full understanding of customer needs to be able to timely fulfil them.
- Keep up-to-date with the latest products information and clinical data provided by the company.
- Present and discuss the data with healthcare professionals during face-to-face meetings and/or group presentations.
- Maintain knowledge of new developments in the healthcare system anticipating potential opportunities and risks on the business and adapt strategy accordingly to help in shaping the healthcare environment.
- Support the Brand Strategy and identifies new opportunities which will drive business.
- Conduct ongoing market analysis including Market, Competitive, and Business Intelligence.
- Understand customers and market insights to ensure achievement of short-term and long-term business objectives.
- Develop and enhance the contact network with Leading Specialists.
- Build sustainable positive relationships with target customers and different stakeholders.
- Answering all product-related questions in a polite manner and addressing queries promptly.
- Collaborating and strategizing with the business and engineering teams.
- Attending workshops and refresher courses in sales and marketing.
- Planning and assisting with new product launches and events.
- Performing product demonstrations for customers, staff, and other stakeholders.
- Developing business plans, key account plans and implementing them as per the directions of the General manager.
Qualifications
- Any Bachelor’s degree required.